Available for new opportunities

Hi, I'm AdrianProduct EngineerUI & Interactive Systems

20+ years building digital products and creative tools - lately UI/UX on a platform used by global publishers and brands.

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↓Explore
20+
Years in Digital
8+
Years at NWS Studio
The last 8 years of my work in 60 seconds
Featured Work

One product.
Global scale.

For the past eight years, my main focus has been NWS Studio, the flagship creative platform at Newsroom AI, shaping the UI/UX, feature design and frontend implementation while keeping the product production-ready for global publishers and brands.

Lead UI EngineerLast 8 yearsSaaS PlatformEnterprise
NWS Studio
studio.nws.ai
  • Implemented UI across the platform - editor, dashboards, asset management, reporting.
  • Built the WYSIWYG editor UI powering story and ad creation.
  • Designed a dataset-driven creative system generating hundreds of ad variations in one pass.
Primary Focus
HTMLCSS/PostCSSJSUI Architecture
Platform
WYSIWYG Editor
Implemented the frontend of a drag-and-drop editor for online ads and story-based creatives — including canvas layout, element controls, and toolbar interactions.
Multi-format Creatives
Designed the UI logic and HTML structure enabling creatives to export as web ads, AMP Stories, landing pages, and HTML presentations from the same canvas.
Dataset-driven Creatives
Designed UI workflows for dataset-driven creatives — templates and tabular data generating hundreds of ad variations in a single pass.
Campaign Management UI
Implemented dashboard interfaces for campaign management, asset libraries, team administration, and reporting.
Creative Preview & Client Review
Built UI for automated preview pages and client-facing tools used to present and review creatives with brand advertisers.
Design System
Created and maintained a shared PostCSS component library reused across multiple Newsroom products to ensure visual consistency at scale.
Brands that used the platform

(each logo links to a live example)

Side projects

Recent
experiments

Smaller builds and proofs of concept — things I ship on the side to stay sharp on full-stack patterns, animation, and AI-assisted product work.

Side projectApr 2026 – Present
Boardly
boardly.webz.ro
  • Turn-based board game platform built full-stack with Next.js 14, TypeScript and Supabase. Chess is the first game, with an architecture meant to grow into more games over time.
  • Real-time multiplayer via Supabase Realtime, guest play without an account, a multi-board dashboard for simultaneous games, PWA-ready and mobile-first. Row-level security on the database. Available in English, Romanian and Spanish.
Stack
Next.jsTypeScriptReactTailwind CSSSupabaseAI-assisted dev
Lobby
Open live site
Side projectMar 2026 – Present
RiveAds Studio
riveads.webz.ro
  • AI-assisted web app for generating animated display ads from natural language, rendered with the Rive runtime. A typed AdSpec schema drives layout, copy, and animation; outputs target embeddable HTML/JS, video, and static fallbacks (some formats on the roadmap).
  • Experimental MVP — active development.
Stack
UI designTypeScriptReactRiveClaude / AnthropicCursorFront-end
Editor canvas
Open live site
Background
Before
NWS Studio
Years of digital work before the platform

Before transitioning to product work, I spent years in online advertising and interactive campaigns - creating graphics, animations, and rich media for agencies and brands. That foundation in visual design and technical constraints shaped how I approach product UI today.

Online Advertising Campaigns
Digital campaigns for major local and international brands - display advertising, landing pages, and interactive formats across multiple agencies.
Rich Media & Interactive Ads
Complex interactive ad formats requiring tight technical constraints, cross-device rendering, and creative ingenuity within strict boundaries.
HTML/CSS & Graphics
Frontend implementation and graphic design work across multiple clients - the hands-on foundation for everything that followed.
Toolkit

Craft &
Capabilities

Two decades of production work — UI systems, front-end, and AI-assisted delivery.

UI/UX & Product Design+
Interface ArchitectureComponent SystemsWYSIWYG EditorsUser FlowsResponsive DesignInteraction DesignFeature Planning
HTML5CSS / PostCSSJavaScriptSVGAnimation & MotionAd Format DevelopmentAMP / Web Stories
Design SystemsTemplate EnginesShared CSS LibrariesMulti-tenant PlatformsWhite-label SaaS
Git WorkflowsNode-based ToolingPackage Ecosystems (npm / pnpm)Build PipelinesAWS Deployment (S3 / CloudFront)
Rich Media FormatsDisplay AdvertisingInteractive CampaignsLanding PagesCreative Asset ProductionImage & Video Editing
ClaudeCursorRapid PrototypingPOC Development
Current Focus

Expanding
the toolkit

After years working deeply in one product, I'm actively learning and building with modern frameworks and AI-assisted workflows - bringing years of product intuition to fresh tooling.

React & TypeScriptLearning
Modern component patterns, hooks, and type-safe frontend development. Building from the ground up with fresh eyes and deep UI instincts.
Next.jsLearning
App router, server components, SSR/SSG - building full-stack React apps with proper architecture and routing patterns.
Tailwind CSSActive
Utility-first CSS at scale. Familiar territory conceptually - years of PostCSS component systems translate naturally.
Rive AnimationExploring
Exploring interactive animation for UI and ad formats - building a PoC editor, leveraging prior ad format knowledge.
AI-assisted DevelopmentActive
Claude, Cursor - already in active use. This portfolio was built with this stack.
About

Beyond
the screen

Adrian Puescu

Outside of work I explore ideas through books, audiobooks and documentaries, discover new music, and stay active with running and regular workouts. I have a soft spot for sci-fi, history, and live music. Originally from Romania, now based in Spain.

GoodreadsMusicRunning
Let's Talk

Got a project
in mind?

web@webz.ro

Available for UI Engineer and frontend roles, in any product or team that values solid UI work. Open to full-time opportunities in Spain or remote, within the EU.

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